Social Media Posting Guidelines

General Brand Tone and Tips

• Brand Tone: Maintain a clear, concise, and playful tone that reflects the imaginative and fun essence of the game.
• Visual Consistency: Use a consistent visual style across all platforms to enhance brand recognition. Incorporate elements from the game's design, such as colour schemes and character images, to create a cohesive look.
• Engagement: Actively engage with your audience by responding to comments, sharing user-generated content, and acknowledging feedback.

LinkedIn Posting Guidelines

Showcase the team, project milestones, and skillset to engage professionals in the industry, attract potential employers, and foster shares within professional circles.

1. Meet the Team Features:
   • Introduce team members with a photo, their role in the project, and 3 fun facts about them to personalize your content. Make sure to tag them and ask them to repost on their profile.
2. Project Milestones:
   • Share significant achievements, such as completed stages of game development or awards.
   • Use visuals like images or short videos to enhance engagement.
3. Skill Showcase:
   • Post 15-30-second screen-share videos explaining specific aspects of the game development process. Nothing that takes too much time, goal is to showcase skills, not high-level video editing.
   • Highlight unique techniques or innovative solutions your team employed (for example: use video from audio guy playing the theme song with a short explanation of his process and tag him)
4. Engagement Tips:
   • Include relevant hashtags to increase discoverability: #LevelUp2024 #LUS2024 #GameDevelopment #IndieGames #GameDesign #GamingCommunity #UnrealEngine #GameDev #IndieDev #Unbreaded
   • Tag educational institutions (e.g., Humber College) and mentors (e.g., from Activision Blizzard) to leverage their networks.

Instagram Posting Guidelines

Leverage Instagram's visual nature to build a community around the game, share behind-the-scenes content, and boost interaction through stories, and reels.

1. Stories:
   • Focus on posting to stories frequently, tagging relevant users (team members, mentor companies like Activision Blizzard, Level Up, and Humber College) to encourage re-shares.
   • Use polls, questions, and interactive stickers to engage viewers.
   • Share content the day of the competition and tag Level Up and Humber College
2. Reels:
   • Request very short videos from team members, either introducing themselves or showcasing something interesting they're working on.
   • Share quick gameplay clips or interesting game development moments.
3. Grid Posts:
   • Use sparingly, focusing on high-impact visuals or announcements.
   • Incorporate hashtags and tag relevant accounts to extend reach: #LevelUp2024 #LUS2024 #GameDevelopment #IndieGames #GameDesign #GamingCommunity #UnrealEngine #GameDev #IndieDev #Unbreaded

Twitter Posting Guidelines

Engage with the gaming community, share updates, and repurpose content effectively to maximize reach and engagement.

1. Content Repurposing:
   • Share content from Instagram and LinkedIn, adapted for Twitter's format and audience.
   • Use visuals (images, GIFs, short videos) to enhance posts.